I’m very happy to tell you that I will be launching my own Chicago media blog, RobertFeder.com, to be licensed and marketed by the Chicago Tribune Media Group. Under our agreement, I will retain sole ownership of the website and its content. The Tribune will be responsible for all advertising and technical support.

I see this as a great opportunity to cover Chicago media in all its forms, expanding on the work I’ve been doing since I started at the Sun-Times in 1980 and later adapted to digital platforms at Vocalo and Time Out Chicago. This new venture with the Tribune guarantees that my blog will be editorially independent.

I’m especially pleased to be working with my old friend and colleague, Bill Adee, who’s vice president of digital for the Tribune and one of the smartest new media experts in the business. Of all the ideas I considered since I left Time Out last April, Bill’s were by far the most creative, exciting and potentially rewarding.

I expect to launch RobertFeder.com in early September. Until then, I hope you’ll continue to follow me on Facebook and Twitter. Thanks so much for your support!