Robservations on the media beat:
It's been nearly four decades since the late, great Eddie "Chicago Ed" Schwartz, king of late-night radio in Chicago, launched his annual Good Neighbor Food Drive on WGN 720-AM. Twenty-five years ago it morphed into the "Good Neighbor Radiothon" on Entercom all-news WBBM 780-AM/WCFS 105.9-FM to raise money for The Salvation Army. Starting at 7 a.m. Friday, WBBM Newsradio anchor Pat Cassidy will host the 11-hour fundraiser, seeking donations via phone or online. (Here is the link.) “Over the years, WBBM’s ‘Good Neighbor Radiothon’ has helped feed, clothe and house thousands of Chicagoans in need,” said Rachel Williamson, regional president and market manager of Entercom Chicago. “This year especially, many of our neighbors are facing new challenges they’ve never before experienced. . . . We’re looking forward to supporting The Salvation Army’s efforts to keep our friends healthy during the holidays and beyond.” Continue reading