Dan McNeil

There won't be another second chance for Danny Mac this time.

Dan McNeil, the mercurial and often controversial sports talk show host, was fired today for tweeting a disparaging comment about an ESPN sideline reporter and her choice of wardrobe.

Entercom Chicago bosses acted decisively in cutting McNeil from sports/talk WSCR 670-AM barely 14 hours after he questioned Maria Taylor’s outfit during Monday night’s NFL game between the Pittsburgh Steelers and New York Giants. Her sideline role marked Taylor's first NFL game since she joined ESPN in 2014.

Maria Taylor

“NFL sideline reporter or a host for the AVN annual awards presentation?” McNeil tweeted, referring to the annual pornography award show presented by Adult Video News.

McNeil deleted the remark about 30 minutes later, but it was up long enough to create a late-night uproar on social media and draw a rebuke from Taylor, who tweeted: “Well Danny Dearest if you would like to continue making sexist comments about me . . . please bring your misogyny with you to the NBA Countdown double header I’ll be hosting tomorrow night. Hey ladies remember you can wear whatever you feel confident in!”

Rachel Williamson, senior vice president and market manager of Entercom Chicago, announced that McNeil was no longer employed by The Score in an email to staff.

"For each one of us our words have power. For our brands and on-air personalities that is amplified and brings increased responsibility in how we chose to use our voices. Last night’s tweet, and its degrading and humiliating tone to a fellow female broadcaster, was unacceptable," Williamson wrote.

"We have the best teams in Chicago, and we must hold ourselves to high expectations to continue to be leaders in our organization, our industry and our community. We apologize to all who were offended by Dan’s words, especially Maria."

McNeil, 59, who co-hosted afternoons with Danny Parkins, was on his third stint at The Score since he helped launch the format in 1992. McNeil did not respond to requests for comment.

Parkins will host the afternoon show solo today.

In the latest Nielsen Audio survey The Score ranked 20th in afternoons with a 2.4 percent share and cumulative weekly audience of 216,400.