New midday, afternoon and evening talent lineup unveiled at 101.9 The Mix

Chris Petlak and Lisa Allen

Morning star Eric Ferguson still rules the roost at WTMX 101.9-FM, but otherwise it’s a whole new day at the Hubbard Radio hot adult-contemporary station.

Middays, afternoons and evenings all have different voices behind the mic following an “internal restructuring” of on-air talent announced today.

The wholesale shuffle comes nearly seven weeks after Hubbard Radio Chicago laid off 12 employees in response to revenue declines attributed to the loss of advertising during the COVID-19 shutdown.

Kevin “Koz” Koske

The biggest change for longtime listeners is the move off weekdays for Kevin “Koz” Koske, who’d hosted afternoons for 16 years. He’s been reassigned as director of creative services for The Mix and adult contemporary WSHE 100.3-FM, where he’ll oversee production. He’ll also turn up as a weekend and fill-in host on The Mix.

“Koz is an incredible talent both on and off the air,” said Jimmy Steal, vice president of brand and content at The Mix and SHE 100.3. “This is actually a return to another role he excelled at earlier in his career.”

In January, Jennifer Roberts left after 12 years as Koske’s afternoon co-host.

Nikki Chuminatto

To create a new afternoon team, Steal has moved Chris Petlak from evenings and Lisa Allen from middays. In addition to hosting from 2 to 7 p.m., Petlak doubles as director of digital for The Mix and SHE 100.3, and Allen doubles as assistant music director at The Mix.

Succeeding Allen in middays — from 10 a.m. to 2 p.m. — is Nikki Chuminatto, music director of The Mix. She’ll also serve as assistant program director.

Succeeding Petlak in evenings — from 7 p.m. to midnight — is Jordan “Dash” Orman-Weiss, who’s been hosting weekends.

Jordan “Dash” Orman-Weiss

Does Steal consider it risky to make talent changes in three different dayparts at once?

“A programmer’s role is to find and nurture great talent, and I’ve always embraced any opportunities that I believe serve the long-term performance goals of the brand,” Steal told me.

“I’m incredibly proud of this team, and blessed to be working around the caliber of talent that starts with the legendary ‘Eric in the Morning Show,’ as well as everyone at both The Mix and The New SHE 100.3.”

In the latest Nielsen Audio survey The Mix ranked sixth overall with a 4.9 percent share and cumulative weekly audience of 894,300.