Robservations on the media beat:
An embarrassing blunder for WLS-Channel 7 has turned into a golden marketing opportunity for P.F. Chang’s. It began Saturday when the ABC-owned station mistakenly ran a graphic over news anchor Mark Rivera’s shoulder that referred to the Olympics in PyeongChang as “P.F Chang 2018.” The graphic had been designed for a satirical piece by sports anchor Mark Giangreco that aired the night before. Now the restaurant chain has seized on the snafu by offering free PyeongChang Lettuce Wraps with any entree purchase Thursday. (Here’s the link to the required barcode.) “If you haven’t heard, there was a graphics mix up at a Chicago TV station that alluded to P.F. Chang’s as hosts of a certain winter sporting event,” the company said on its website. “Though it’s not true, we thought it would be appropriate to give the people what they want.” Continue reading