Victor Cerda was named program director Tuesday of the Spanish Broadcasting System regional Mexican station, effective December 21. He succeeds Juan Tapia, who was ousted after 18 months as program director and midday personality.
“Victor has a proven track record in the Chicago market and will be solely focused on improving ratings,” said Leti Aguilera, vice president and general manager of La Ley.
During his 10-year run with Univision Radio, Cerda launched WPPN as Pasion 106.7. It’s now branded as Amor 106.7.
Cerda’s position with Univision Radio was eliminated in a company restructuring in 2012.
Aguilera said former morning co-host Diane “La Diane” Fong, who has been filling in as midday personality, will remain in the shift from 10 a.m. to 3 p.m. weekdays.
In the latest Nielsen Audio survey, La Ley ranked 27th with a 1.5 percent share and cumulative audience of 544,700.