Just in time, B96 turns into ‘Bieber96’

Justin Bieber

Justin Bieber

For one day only, one of Chicago’s leading hit music stations is calling itself "Bieber96.”

Starting at 2 p.m. Wednesday, CBS Radio temporarily rebranded Top 40 WBBM FM 96.3 to coincide with Justin Bieber’s sold-out concert at Allstate Arena and release of a new album.

Bieber96

Bieber96

The rebranding, which continues through Wednesday night, includes everything from station identifications and promos to the website and all social media icons, according to Erik Bradley, music director and assistant program director of B96.

"B96 and Justin Bieber have enjoyed an exceptional relationship dating back to the release of his very first pop radio single 'One Time' and that has continued to this day,” Bradley said in a statement. “We're thankful for our partnership and ‘Bieber96’ is being done not only to engage his passionate fans here in the Chicagoland area but also to reinforce our commitment to one of the biggest pop music icons in the world today.”

In the latest Nielsen Audio survey, B96 ranked 12th with a 3.1 percent share and cumulative weekly audience of 1,770,800. Among listeners between 18 and 34, the station ranked sixth with a 5.5 share and 643,100 cume.