WLS-Channel 7 goes into the November sweeps with a fancy new studio and a decidedly uphill battle for the late-news viewers that translate into advertising dollars.
Although the ABC-owned station held the lead at 10 p.m. weekdays in total households, Nielsen numbers for October show that it fell farther behind NBC-owned WMAQ-Channel 5 among viewers between 25 and 54. It marked the sixth straight month that NBC 5 beat or tied ABC 7 in the vital “money demo.” Continue reading