Univision America Chicago

Did you know there’s one radio station in Chicago where you can hear Bears football, Bulls basketball, White Sox baseball and Cubs baseball? (Hint: It helps if you understand Spanish.)

Boasting a play-by-play lineup many broadcasters would envy, Chicago radio’s most unlikely sports powerhouse is Univision America WRTO AM 1200, the full-service Spanish-language news/talk/sports station.

Without fanfare, Univision Chicago Radio last week renewed its partnership agreement with the Bulls, extending WRTO’s revenue-sharing deal with the team for a sixth season.

The move followed the company’s recent acquisition of Bears broadcasts after three years on Spanish Broadcasting System WLEY FM 107.9. Under the new three-year deal, all Bears preseason, regular season and playoff games will air on WRTO and simulcast on Latino Mix WVIV FM 93.5/WVIX FM 103.1. The stations also will have a “significant presence” inside Soldier Field on game days, at team events throughout the year and on ChicagoBears.com.

Doug Levy

“We see the value in local sports programming,” said Doug Levy, senior vice president and general manager of Univision Local Media Chicago. “We think it’s great content on the radio, and we think it’s great to associate our strong brand with the strong brands of our partners.”

In total the station will be programming the full season of Bears games, 41 Bulls games, 72 White Sox games and 18 Cubs home games this year, he said. All involve revenue-sharing deals.

“We’re thrilled to be able to offer our advertising partners great local sports programming in Spanish all year round,” Levy said.

Calling the games are Univision Chicago sports director Hector Lozano and WVIV afternoon personality and Cubs announcer Omar Ramos, joined by Matthew Moreno, who handles Bulls, Cubs and White Sox duties on WRTO.

In Nielsen Audio ratings for the spring quarter, WRTO tied for 55th place overall with a 0.1 percent share and cumulative weekly audience of 55,100.