Splash, the glossy lifestyle magazine published by Sun-Times parent company Wrapports, has a new content and distribution partner on the North Shore.
22nd Century Media, the hyperlocal weekly newspaper company owned by entrepreneur Jack Ryan, will begin inserting the magazine in its north suburban editions, as of July 16.
Splash, which publishes 32 issues a year, previously was distributed by Pioneer Press newspapers. That arrangement ended with the sale of the Pioneer Press chain of weeklies along with six suburban daily newspapers to Tribune Publishing.
Tucked inside seven editions serving 11 North Shore communities — Wilmette/Kenilworth, Winnetka/Northfield, Glenview, Northbrook, Glencoe, Highland Park/Highwood and Lake Forest/Lake Bluff — Splash eventually will roll out to “the entire North Shore footprint,” according to Joe Coughlin, executive editor of 22nd Century Media.
“Our award-winning publications will benefit from the vibrant fashion and lifestyle coverage offered by Splash magazine,” Coughlin said in announcing the agreement. “The content in Splash will complement our local news and features thanks to its colorful take on style, trends and events in Chicago.”
Ryan, the former investment banker who once ran as Republican nominee for U.S. Senate from Illinois, founded the hyperlocal publishing company in 2005 on the premise that there’s more “positive news” out there than people were getting from traditional sources.
It since has expanded to 15 weekly newspapers and websites mainly in the southwest suburbs and on the North Shore. All of 22nd Century Media’s weeklies are advertiser supported and delivered free by mail to every household in their respective communities.
“We believe 22nd Century’s editorial products will offer our readers engaging content that will enhance their local experiences,” Susanna Negovan, publisher and general manager of Splash, said in a statement.