It’s official: Jeffrey T. Mason lands middays on K-Hits

Jeffrey T. Mason

Jeffrey T. Mason

Jeffrey T. Mason, who’s been filling in since the legendary Tommy Edwards retired as midday personality at WJMK FM 104.3 last fall, has landed the job permanently at the CBS Radio classic hits station.

Making the long-awaited promotion official Wednesday, program director Todd Cavanah said Mason signed a multiyear contract to host from 10 a.m. to 2 p.m. weekdays on K-Hits.

“I am so happy with Jeffrey T. in the middle of the day on K-Hits,” Cavanah said. “He communicates really well with the at-work audience and his ratings success is no accident. After Tommy retired, we had big shoes to fill and he’s done a tremendous job with his own unique style.”

Ratings for Mason’s time period have increased substantially in recent months. In the latest Nielsen Audio survey, middays on K-Hits ranked sixth overall with a 3.9 percent share and cumulative weekly audience of 565,100.

Mason, who joined K-Hits as evening personality in April 2013, moved up to interim midday host when Edwards retired last September. His hiring marked a return to Chicago after 10 years away. He previously worked here at Big City Radio’s former WKIE and WXXY as well as ABC Radio’s former WZZN. In March he also launched his own subscription-free, commercial-free Internet radio station at JeffroRadio.com.

“I can’t remember a time when I’ve been more satisfied with both my life and career,” Mason said Wednesday. “Chicago is the absolute greatest city on Earth and K-Hits is, by far, the greatest station in this great city. I’m beyond excited to continue my relationship with Todd Cavanah, [Chicago market manager] Rod Zimmerman and everyone here at CBS Radio.”