Holly Gilson

The parent company of public television WTTW-Channel 11 and classical music WFMT FM 98.7 has eliminated the position of a former spokeswoman it praised as “unparalleled.”

Holly Gilson most recently was director of strategic partnerships and special projects at Window to the World Communications. A highly regarded 13-year veteran of the company, she previously was director of corporate communications.

In 2012, the company eliminated the position of 16-year veteran Joanie Bayhack as senior vice president of communications and corporate partnerships.

WTTW officials did not respond to an inquiry Friday, but an internal memo said Gilson’s job was being eliminated to create a new position of director of development for the Imagining More campaign, a $75 million capital fundraising drive.

“This is a business decision that enables us to address the critical needs associated with the most ambitious fundraising effort in the history of our institution,” the memo said.

“Holly has had a profound and positive impact on the organization during her tenure at WTTW|WFMT. She has advanced innumerable projects and partnerships for the organization from which we continue to benefit. As a spokesperson, she is unparalleled. We appreciate her many years of service to WTTW|WFMT.”

Gilson, 47, is a graduate of Rich East High School in Park Forest and Southern Illinois University.