Spanish shocker: Univision Radio fires ‘Piolin’

Eddie “Piolin” Sotelo

Eddie “Piolin” Sotelo

Chicago’s top-rated Spanish language radio personality was abruptly fired from his syndicated morning show — but no one who knows why is telling.

Eddie “Piolin” Sotelo, whose Univision Radio morning show aired on regional Mexican WOJO 105.1 FM in Chicago and more than 50 other stations nationwide, was pulled off the air effective immediately. No reason was cited for the cancellation, which was announced to his affiliates in a conference call Monday.

As of Tuesday, music will air in place of “Piolin por la Manana” until further notice. On WOJO, Sotelo’s Los Angeles-based show aired from 7 a.m. to noon Monday through Friday.

Widely regarded as the most popular Hispanic radio host in the country, Sotelo was selected last month for induction in the National Radio Hall of Fame. Along with seven others, he is slated to be enshrined in November at the Museum of Broadcast Communications in Chicago.

In the latest Arbitron survey, WOJO ranked eighth in mornings with a 3.3 percent audience share. Among adults between 25 and 54, the station ranked sixth in mornings with a 3.7 share.

Sotelo was believed to be in the middle of a five-year contract with Univision Radio.

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