Weigel Broadcasting, the Chicago-based company behind The U, Me-TV and other popular television channels, is about to launch an oldies radio format on WGWG LP 87.7 and rebrand it as MeTV FM.

Confirming a report here December 30, the move marks Weigel Broadcasting’s first foray into radio through an agreement with Venture Technologies Group, which owns the license for the low-power television frequency. It has been operating as an FM radio station under a variety of formats since 2008.

Weigel Broadcasting announced Monday that MeTV FM will debut in March with a format described as “a unique blend of memorable, timeless and classic pop music that the boomer generation listened to from the 1960s through 1980s.”

It’s the brainchild of Neal Sabin, vice chairman of Weigel Broadcasting, who said in a statement: “87.7 MeTV FM will differ from the current 'classic hits' format by playing a much broader range of music skewing on the pop/softer side including singer/songwriters, album tracks and hits deemed 'oldies' by some programmers but considered gold by our target audience. This is 'Me Music' — memorable, easy music for everyone.”

Programming will originate from Weigel Broadcasting studios at 26 North Halsted Street. Effective February 23, the station’s call letters will be changed to WRME.

Under an earlier agreement between Venture Technologies Group and Tribune Media, the station has been airing a simulcast of news/talk WGN AM 720 since January 1. Before that it was the home of Tribune Media’s ill-fated sports/talk format known as The Game 87.7 FM.